{"id":19304,"date":"2021-03-15T14:56:00","date_gmt":"2021-03-15T14:56:00","guid":{"rendered":"http:\/\/thesocialfew.com\/?p=19304"},"modified":"2022-04-21T11:12:27","modified_gmt":"2022-04-21T11:12:27","slug":"beredskapslyftet","status":"publish","type":"post","link":"https:\/\/thesocialfew.com\/sv\/beredskapslyftet\/","title":{"rendered":"Vaccinationskampanj med Beredskapslyftet"},"content":{"rendered":"\t\t
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Vaccinationskampanj med Beredskapslyftet<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under v\u00e5ren har The Social Few och\u00a0Beredskapslyftet<\/a>\u00a0genomf\u00f6rt flertalet digitala informationskampanjer skr\u00e4ddarsydd f\u00f6r minoritetspr\u00e5kgrupper i Stockholmsregionen. M\u00e5let har varit att ge korrekt information om covid-19 och p\u00e5g\u00e5ende vaccination f\u00f6r spr\u00e5kgrupperna arabisktalande, somalisktalande och persisktalande svenskar i Stockholms l\u00e4n.<\/p>

Initiativet kom fr\u00e5n Beredskapslyftet och grundade sig p\u00e5 l\u00e4rdomar som dragits kring vikten av riktad kommunikation, samt inspiration fr\u00e5n andra l\u00e4nder f\u00f6r att n\u00e5 ut till hela befolkningen.<\/p>

– V\u00e5rt samarbete har alltid haft fokus p\u00e5 att informera om de m\u00f6jligheter som finns men som inte alltid tas tillvara p\u00e5 av alla svenskar – framf\u00f6rallt minoriteter. Mycket p\u00e5 grund av bristen p\u00e5 information. Fokus f\u00f6r dessa kampanjer \u00e4r inget undantag, s\u00e4ger Suzan Hourieh Lindberg som \u00e4r vd The Social Few.<\/p>

Informationskampanjen hade efter totalt fyra veckor n\u00e5tt en r\u00e4ckvidd p\u00e5 \u00f6ver 70% eller cirka 150 000 personer av alla i dessa tre spr\u00e5kgrupper som varit aktiva p\u00e5 Facebook under perioden. 66% av dem som har engagerat sig i kampanjen har varit mellan 35\u201365 \u00e5r.\u00a0<\/span><\/p>

Kampanjerna har som helhet \u00e4ven haft ett unikt CTR p\u00e5 cirka 30 procent, vilket inneb\u00e4r att var tredje person som har sett kampanjen ocks\u00e5 har aktiverat sig. Kampanjen har \u00e4ven resulterat i att \u00f6ver 13 000 personer i m\u00e5lgrupperna bes\u00f6kt 1177.se f\u00f6r att f\u00e5 mer information om vaccination och covid-19 p\u00e5 respektive spr\u00e5k.\u00a0<\/span><\/p>

Mer information om initiativet kan du l\u00e4sa p\u00e5\u00a0Dagens Nyheter<\/a>\u00a0samt mer om resultatet av den\u00a0f\u00f6rsta insatsen.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t<\/i>F\u00f6reg\u00e5ende<\/span><\/span>Tidigare<\/span>Vi \u00e4r nominerade i 100-Wattaren<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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RELATED STORIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHur:et i inkluderande kommunikation\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Hur:et in inkluderande kommunikation Tillsammans med\u00a0Min Stora Dag\u00a0har The Social Few genomf\u00f6rt en rad strategiska insatser f\u00f6r att fler svenskar<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tThe Social View med Madelaine Zetterstr\u00f6m\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Hon \u00e4r partner och Head of Operations p\u00e5 en av de snabbast v\u00e4xande byr\u00e5er i Norden, det hype:ade Gen Z byr\u00e5n Creed Media. <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tThe Social View med Sahar Kupersmidt\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Hon \u00e4r styrelseordf\u00f6rande f\u00f6r BEAT diabetes foundation, brinner f\u00f6r allas lika r\u00e4ttigheter och m\u00f6jligheter och \u00e4r en av v\u00e5ra f\u00f6rebilder. <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00d6ver 125 000 personer i Stockholms l\u00e4n har n\u00e5tts av kampanjen om vaccination p\u00e5 arabiska, somaliska och farsi. <\/p>\n","protected":false},"author":16,"featured_media":19290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[117,119,115,111,118],"tags":[121,124,120,125,123],"class_list":["post-19304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategi","category-inkluderande-dialog","category-inkluderande-infrastruktur","category-insikter","category-minoritetsgrupper","tag-data-driven-inkludering","tag-folkhalsomyndigheten","tag-inkluderande-dialog","tag-inkluderande-kommunikation","tag-mangfald"],"_links":{"self":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/posts\/19304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/comments?post=19304"}],"version-history":[{"count":0,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/posts\/19304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/media\/19290"}],"wp:attachment":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/media?parent=19304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/categories?post=19304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/tags?post=19304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}