{"id":19848,"date":"2022-04-15T10:24:28","date_gmt":"2022-04-15T10:24:28","guid":{"rendered":"https:\/\/thesocialfew.com\/digital-paverkan\/"},"modified":"2023-05-26T11:13:22","modified_gmt":"2023-05-26T11:13:22","slug":"paverkan","status":"publish","type":"page","link":"https:\/\/thesocialfew.com\/sv\/paverkan\/","title":{"rendered":"Digital P\u00e5verkan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19848\" class=\"elementor elementor-19848\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eccd8cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eccd8cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b394e5a\" data-id=\"4b394e5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46f3431d elementor-widget elementor-widget-heading\" data-id=\"46f3431d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital p\u00e5verkan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bdd61f elementor-widget elementor-widget-text-editor\" data-id=\"46bdd61f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fl-module fl-module-vamtam-heading fl-node-5f5551db9fb89\" data-node=\"5f5551db9fb89\"><div class=\"fl-module-content fl-node-content\"><p>Den accelererande tekniska utvecklingen i ett v\u00e4xande och m\u00e5ngfacetterat Sverige har resulterat i ett medielandskap under stark f\u00f6r\u00e4ndring. Det f\u00f6r\u00e4ndrade landskapet berikar Sverige med nya perspektiv, innovationer och m\u00f6jligheter f\u00f6r m\u00e5nga f\u00f6retag och organisationer, men \u00e4ven en del kommunikativa utmaningar kring dialoger och informationsinsatser gentemot olika minoritetsgrupper &#8211; grupper som vi ofta pratar om, men s\u00e4llan med.<\/p><p>Idag har en femtedel av Sveriges befolkning en annan modersm\u00e5l \u00e4n svenska och \u00f6ver 25 % har utl\u00e4ndsk bakgrund. Arabisktalande \u00e4r den n\u00e4st st\u00f6rsta spr\u00e5kgruppen med cirka en halv miljon talande. Ungef\u00e4r h\u00e4lften av dessa personer har bott i Sverige i mindre \u00e4n femton \u00e5r vilket st\u00e4ller st\u00f6rre krav p\u00e5 att vi m\u00e5lgruppsanpassar v\u00e5ra kommunikationsinsatser och kampanjer med syftet att skapa en st\u00f6rre delaktighet, inkludering samt konvertering utifr\u00e5n den effekt du vill uppn\u00e5.\u00a0<\/p><\/div><\/div><div class=\"fl-module fl-module-rich-text fl-node-5ed4ff4b6462f\" data-node=\"5ed4ff4b6462f\" data-progressive-animation=\"fade\" data-vamtam-animation-options=\"{\"><div class=\"fl-module-content fl-node-content\"><div class=\"fl-rich-text\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-769eff0d\" data-id=\"769eff0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12152791 elementor-widget elementor-widget-image\" data-id=\"12152791\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/2-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-19849\" alt=\"\" srcset=\"https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/2-768x768.png 768w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/2-300x300.png 300w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/2-1024x1024.png 1024w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/2-150x150.png 150w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/2-1536x1536.png 1536w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/2-2048x2048.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ce7e796 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ce7e796\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1334cafc\" data-id=\"1334cafc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e5e6de8 elementor-widget elementor-widget-image\" data-id=\"3e5e6de8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/1-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-19851\" alt=\"\" srcset=\"https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/1-768x768.png 768w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/1-300x300.png 300w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/1-1024x1024.png 1024w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/1-150x150.png 150w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/1-1536x1536.png 1536w, https:\/\/thesocialfew.com\/wp-content\/uploads\/2022\/04\/1-2048x2048.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5c8e7b\" data-id=\"b5c8e7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce99965 elementor-widget elementor-widget-heading\" data-id=\"2ce99965\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inkluderande kampanjer p\u00e5 flera spr\u00e5k<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d041dce elementor-widget elementor-widget-text-editor\" data-id=\"6d041dce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fl-module fl-module-vamtam-heading fl-node-5f5551db9fb89\" data-node=\"5f5551db9fb89\"><div class=\"fl-module-content fl-node-content\"><p>Som en byr\u00e5 med digital spetskompetens anv\u00e4nder vi egenutvecklade segmenteringsmodeller f\u00f6r att skapa m\u00e5lgruppsanpassade informationssatsningar, kampanjer och uttag som n\u00e5r, engagerar och aktiverar minoritetsgrupper &#8211; lokalt, regionalt eller nationellt.<\/p><p>Exempelvis har vi upp till 98 procent penetration med ett median CTR p\u00e5 22% bland exempelvis arabisk- somalisk- och persisktalande spr\u00e5kgrupper i Sverige genom Facebook och Instagram. N\u00e5got vi \u00e4r unika med i Norden.\u00a0<\/p><p><strong>Vi kan hj\u00e4lpa er med:<\/strong><\/p><ul><li>Inkluderande digitala strategier f\u00f6r att p\u00e5 ett spr\u00e5k- och m\u00e5lgruppsanpassat s\u00e4tt n\u00e5, engagera och aktivera Sveriges st\u00f6rsta spr\u00e5kgrupper.<\/li><li>Digitala uttag, dialoger eller kampanjer i sociala medier d\u00e4r vi med ett iterativt och m\u00e4tbart f\u00f6rh\u00e5llningss\u00e4tt har fokus p\u00e5 reell p\u00e5verkan och konvertering.<\/li><li>A\/B-tester f\u00f6r digitalt inneh\u00e5ll p\u00e5 flera spr\u00e5k samt m\u00e4tning av kommunikationens p\u00e5verkan hela v\u00e4gen till konvertering.<\/li><li>Spr\u00e5k- och m\u00e5lgruppsanpassning av budskap\/inneh\u00e5ll samt framtagning av landningssidor p\u00e5 flera spr\u00e5k inf\u00f6r kampanjer eller informationsinsatser.\u00a0<\/li><li>F\u00f6rel\u00e4sningar kring inkluderande strategier, kommunikation och marknadsf\u00f6ring.<\/li><\/ul><p>\u00a0<\/p><p><a href=\"https:\/\/thesocialfew.com\/sv\/dialog\/\">L\u00e4s mer om vikten av inkluderande digitala dialoger.<\/a><\/p><\/div><\/div><div class=\"fl-module fl-module-rich-text fl-node-5ed4ff4b6462f\" data-node=\"5ed4ff4b6462f\" data-progressive-animation=\"fade\" data-vamtam-animation-options=\"{\"><div class=\"fl-module-content fl-node-content\"><div class=\"fl-rich-text\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e9d08af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e9d08af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc95a9\" data-id=\"dc95a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eafc40 elementor-widget elementor-widget-heading\" data-id=\"3eafc40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kontakta oss<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e5877f elementor-widget elementor-widget-shortcode\" data-id=\"76e5877f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-20160\"><form id=\"wpforms-form-20160\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"20160\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/sv\/wp-json\/wp\/v2\/pages\/19848\" data-token=\"c9135c82519eb9674a30d4775eca3624\" data-token-time=\"1779641631\"><noscript class=\"wpforms-error-noscript\">Aktivera JavaScript i din webbl\u00e4sare f\u00f6r att slutf\u00f6ra detta formul\u00e4r.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-20160-field_2-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-20160-field_2\">Ditt namn <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-20160-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" required><\/div><div id=\"wpforms-20160-field_4-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-20160-field_4\">Din e-postadress <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-20160-field_4\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][4]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-20160-field_6-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-20160-field_6\">Hur kan vi hj\u00e4lpa dig? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-20160-field_6\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][6]\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-recaptcha wpforms-is-recaptcha-type-invisible\" ><div class=\"g-recaptcha\" data-sitekey=\"6LcXKtkhAAAAAA5VO3vPeyfrNBnyrOe-Lr8W8-zk\" data-size=\"invisible\"><\/div><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"20160\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/pages\/19848\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-20160\" class=\"wpforms-submit\" data-alt-text=\"Skickar...\" data-submit-text=\"Skicka\" aria-live=\"assertive\" value=\"wpforms-submit\">Skicka<\/button><img decoding=\"async\" src=\"https:\/\/thesocialfew.com\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Laddar\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital p\u00e5verkan Den accelererande tekniska utvecklingen i ett v\u00e4xande och m\u00e5ngfacetterat Sverige har resulterat i ett medielandskap under stark f\u00f6r\u00e4ndring. Det f\u00f6r\u00e4ndrade landskapet berikar Sverige med nya perspektiv, innovationer och m\u00f6jligheter f\u00f6r m\u00e5nga f\u00f6retag och organisationer, men \u00e4ven en del kommunikativa utmaningar kring dialoger och informationsinsatser gentemot olika minoritetsgrupper &#8211; grupper som vi ofta pratar [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-19848","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/pages\/19848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/comments?post=19848"}],"version-history":[{"count":0,"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/pages\/19848\/revisions"}],"wp:attachment":[{"href":"https:\/\/thesocialfew.com\/sv\/wp-json\/wp\/v2\/media?parent=19848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}